color_fad5e429-4109-46d8-b740-b5fc936b54ac
Corporate
f4p_h1
know_why_customers_choose_you_2c8bb3bd-1d44-4b0e-a433-ab7ab6146620
Are you gathering the right metrics? Or are there too many of them? Are your KPIs really “key”? Start making sense of the data you are collecting!
Learn the Fit-for-Purpose Framework with F4P+ subscription!
Don't fly blind!
I already have an Account
Try It With Free Account
No fees. No commitment.
No subscription or credit card required.
f4p_cover_final
f4p_divider_1_6051e4e9-7353-4916-85d9-6b749e8500cb
color-2x
Corporate
f4p_h_934602ca-b414-4013-8265-0ae3e3c39753
know_why_customers_choose_you_m_7d39d246-bbc7-4114-9267-f6c4892be4ce
Are you gathering the right metrics? 
Or are there too many of them? Are your KPIs really “key”? Start making sense of the data you are collecting! Learn the Fit-for-Purpose Framework with F4P+ subscription!
f4p_cover_final
Don't fly blind!
I already have an Account
Try It With Free Account
No fees. No commitment.
No subscription or credit card required.
undefined

Know your customers' why!

Fit-for-Purpose Framework helps companies understand their customers and develop products that fit with their purposes. 

  • What benefits to expect from using the F4P Framework?

Get better use of metrics that you're collecting

Understand the market you are in

Know why customers choose you

Take the right actions to achieve the best results

f4p_benefits_7b6034d9-32a1-4dc6-930c-d856e2990dca

  • What is the Fit-for-Purpose Framework?

whats_f4p_08d6ad42-b8be-4b49-99d1-de6983d4c6a9
The Fit-For-Purpose Framework is a tool for business owners and product managers to
  • make clear strategic marketing decisions, 
  • greatly improve customer satisfaction and business outcomes.
The F4P Framework includes guidance on:
  • segmenting your market by customer purpose, 
  • determining the criteria customers use to make a selection amongst competitors,
  • determining meaningful metrics and KPIs.
The F4P Framework combines both narrative- and data-based approaches to sensing customer segments, their criteria and assessing fitness.

  • What is there in the F4P Framework for me?

F4P Framework will help you with:
  • More actionable market research
  • Better OKRs
  • Better personas
  • Better product requirements

Fit-for-Purpose Framework answers the following questions:

How do you know whether a product change is an improvement?

How to build products that your customers need?

How do you create the right product-related metrics?

How can you get beyond Net Promoter Score?

f4p-win

  • What is the advantage of F4P+ subscription?

Be on top of the freshest releases 

While the release of new edition of the book may take years, with subscription you can have all the latest updates within hours.

Available
worldwide

While the delivery of books takes time and not even possible to some countries, the subscription only requires Wi-Fi connection.

Cost
saving

No delivery cost! Choose the pricing plan that suits you the best.

Search through the content

How many times reading the physical book you wanted to search for specific term or description and jump right to it? Well, with subscription your dreams come true. 

Interactive navigation

Choose navigation via posters or read chapter by chapter as an ebook. Make much faster progress in your learning and implementing knowledge in real life to get better results as soon as possible.

Posters, downloads 
and videos

You will find lots of additional supporting materials, such as posters, downloads, video explanations, that are not possible in physical book.

Blog 
articles

In addition to supporting materials, immensive collection of blog articles about Kanban and related topics gathered conveniently for you in one place. 

Learn with your team 

Our corporate account offers the opportunity of learning together and achieving the best results faster. 
f4p_divider_1_6051e4e9-7353-4916-85d9-6b749e8500cb

F4P Framework Customers' Reviews

gabe
Extremely relatable, immediately useful!
Gabe Abella 
Organizational Coach
christophe
This framework helps companies choose the right initiatives. Our product team is using the principles to drive more value for our customers.
Christophe Louvioun 
Chef Product and Technology Office
f4p_divider_1_6051e4e9-7353-4916-85d9-6b749e8500cb

Join the community of F4P practitioners

join_the_community

Subscription plans

Monthly

Yearly

Get 2 months for free with annual subscription.

Free

€0.00

 
Create Free Account

Standard

€4.95

billed monthly
Subscribe

Professional

€9.90

billed monthly
Subscribe
Get 2 months for free with annual subscription.

Free

€0.00

 
Create Free Account

Standard

€49.50

billed annually
Subscribe

Professional

€99.00

billed annually
Subscribe

Plans comparison

Free

  • Fit for Purpose book, 3rd edition - Limited
  • Interactive Posters - Limited
  • Regular Content Updates
  • Case Studies - Limited
  • Posters Download - Limited
  • Templates Downloads - Limited
  • Additional Downloads - Limited
  • Videos from Conferences, Interviews, Presentations
  • Video Modules with David Anderson

Standard

  • Fit for Purpose book, 3rd edition
  • Interactive Posters 
  • Regular Content Updates
  • Case Studies
  • Posters Download
  • Templates Downloads
  • Additional Downloads
  • Videos from Conferences, Interviews, Presentations
  • Video Modules with David Anderson

Professional

  • Fit for Purpose book, 3rd edition
  • Interactive Posters 
  • Regular Content Updates
  • Case Studies
  • Posters Download
  • Templates Downloads
  • Additional Downloads
  • Videos from Conferences, Interviews, Presentations
  • Video Modules with David Anderson

Get your colleagues on board with the corporate account

Starts with 2 licences.
Read more
go_corporate