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Fit for Purpose

Are you gathering the right metrics? Or are there too many of them? Are your KPIs really “key”? Start making sense of the data you are collecting!
Don't fly blind!
Start a free trial
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Are you gathering the right metrics? 
Or are there too many of them? Are your KPIs really “key”? Start making sense of the data you are collecting! Learn the Fit-for-Purpose Framework with F4P+ subscription!
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Don't fly blind!
Start a free trial
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Know your customers' why!

Fit-for-Purpose Framework helps companies understand their customers
and develop products that fit with their purposes. 

  • What benefits to expect from using the F4P Framework?

Get better use of metrics that you're collecting

Understand the market you are in

Know why customers choose you

Take the right actions to achieve the best results

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  • What is the Fit-for-Purpose Framework?

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The Fit-For-Purpose Framework is a tool for business owners and product managers to
  • make clear strategic marketing decisions, 
  • greatly improve customer satisfaction and business outcomes.
The F4P Framework includes guidance on:
  • segmenting your market by customer purpose, 
  • determining the criteria customers use to make a selection amongst competitors,
  • determining meaningful metrics and KPIs.
The F4P Framework combines both narrative- and data-based approaches to sensing customer segments, their criteria and assessing fitness.

  • What is there in the F4P Framework for me?

F4P Framework will help you with:
  • More actionable market research
  • Better OKRs
  • Better personas
  • Better product requirements

Fit-for-Purpose Framework answers the following questions:

How do you know whether a product change is an improvement?

How to build products that your customers need?

How do you create the right product-related metrics?

How can you get beyond Net Promoter Score?

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Customers' Reviews

gabe
Extremely relatable, immediately useful!
Gabe Abella 
Organizational Coach
christophe
This framework helps companies choose the right initiatives. Our product team is using the principles to drive more value for our customers.
Christophe Louvioun 
Chef Product and Technology Office