F4P_Horizontal_white_bg

Learn the Fit-for-Purpose Framework 
with F4P+

Do you know why your customer chooses you? 
Do you know how to be more fit for their purpose?

Know why customers choose you

MicrosoftTeams-image_18
logo-white
f4p_plus_logo

Know why customers choose you

Learn the Fit for Purpose Framework with F4P+

People choose different products of the same category when they have different purposes. 
Do you know why your customer chooses you? 
Do you know how to be more fit for their purpose?
undefined
Fit_for_Purpose_Framework__Know_your_customers_why

Learn how to:

  • identify customer segments based on their purpose;
  • conduct a F4P customer experience survey to know how fit you are for your clients’ purposes;
  • better satisfy your customers and keep them coming back for more;
  • collect the right metrics that help you better serve your customers;
  • use your F4P survey results to focus your marketing strategy better.
Are you gathering the right metrics? Or are there too many of them? Are your KPIs really “key”? Learn how to make sense of the data you are collecting!
MicrosoftTeams-image_6

See how F4P helps you improve 
your customer experience!

gabe
Extremely relatable, immediately useful!
Gabe Abella 
Organizational Coach
christophe
This framework helps companies choose the right initiatives. Our product team is using the principles to drive more value for our customers.
Christophe Louvioun 
Chef Product and Technology Office
Why_exploring_the_F4P_on_Kanban

Interactive Posters with Mapped content

f4p-posters
The library of Fit for Purpose Posters is constantly updated. Click on the part you want know more about and F4P+ will provide you with more information, so that you can learn exactly what you want.

Unlimited Downloads

f4p-downloads
Download any of the ever-created F4P Posters in print-ready format in different languages or infographics, brochures, presentations, book extracts and more. Majority of materials are available with Free subscription! Create your account now.

Fit for Purpose Book

f4p-modules
All the 3rd edition of the Fit for Purpose book online from anywhere you are. No paper, no shipment waiting, just the valuable knowledge that you want!

Languages: English, Brazilian Portuguese – available.
German, Spanish, Polish – in process.

Create your free account and get access to the F4P+ content and downloads!

No fees. No commitments. 
Who_is_F4P_for
The Fit for Purpose framework is for executives, strategic planners, product managers, product planners, portfolio managers, service designers, and service delivery managers. It is for anyone who wants to understand better how to manage themselves for long-term survival and profitability in the complex and volatile markets of the 21st Century.
Use F4P to answer the following questions: 

  • How do you know whether a product change is an improvement?
  • When is an improvement to a product a step too far?
  • When might you be over-serving your market?
  • How do you create the right product-related metrics to catalyze improvements?
  • How can you use your frontline staff to sense your market needs?
  • How can you get beyond Net Promoter Score?
F4P_Framework_will_help_you_with
f4p_elements-04

F4P Framework
assures 
the long-term
survival 
of the business

Alexei Zheglov
co-author of the F4P framework
MicrosoftTeams-image_7
When we talk about long-term, we must acknowledge that there will be new products, new services, new customer preferences and tastes, new competitors, and new governmental regulations, and businesses must continuously adapt to these. F4P Framework helps businesses reinvent themselves. It teaches how to find your customers, how to understand what they need, why they choose this product or service, how they choose between competing offerings, and what it takes to deliver products that fit customers’ purposes.
David Anderson
co-author of the F4P framework
MicrosoftTeams-image_8
Understanding market segments defined by purpose and understanding customers’ fitness criteria should be among your business’ core strategic capabilities to ensure organizational alignment and the long-term survivability of the business. Creating great market-winning products isn’t luck, nor is it magic. Let the F4P Framework guide and frame your thinking to find better, fitter ways of serving your customers.
Learn_F4P_together_with_your_team
f4p_corp
F4P Questionnaire Tool – coming soon!
Stay tuned – subscribe to our newsletter.
Mauvius Group Europe is the data controller. We process your personal data to manage your subscription and send relevant information. If you indicate your consent you can withdraw it and exercise your rights at any time by contacting us at privacy-mge@mauvius.com. More information here at Privacy Policy.

Subscription Plans

Monthly

Yearly

Free

€0.00

  • F4P 3rd Edition - Limited
  • Interactive Posters - Limited
  • Regular Content Updates
  • Case Studies - Limited
  • Posters Download - Limited
  • Templates Downloads - Limited
  • Additional Downloads - Limited
  • Videos from Conferences, Interviews, Presentations
  • Video Modules with David Anderson

Standard

€4.95

billed monthly
  • F4P 3rd Edition 
  • Interactive Posters 
  • Regular Content Updates
  • Case Studies
  • Posters Download
  • Templates Downloads
  • Additional Downloads
  • Videos from Conferences, Interviews, Presentations
  • Video Modules with David Anderson
new

Professional

€9.90*

billed monthly
*special price due to launch
  • F4P 3rd Edition 
  • Interactive Posters 
  • Regular Content Updates
  • Case Studies
  • Posters Download
  • Templates Downloads
  • Additional Downloads
  • Videos from Conferences, Interviews, Presentations
  • Video Modules with David Anderson

Free

€0.00

  • F4P3rd Edition - Limited
  • Interactive Posters - Limited
  • Regular Content Updates
  • Case Studies - Limited
  • Posters Download - Limited
  • Templates Downloads - Limited
  • Additional Downloads - Limited
  • Videos from Conferences, Interviews, Presentations
  • Video Modules with David Anderson

Standard

per year

per month

€59.40

€49.50

billed annually

€4.95

€4.12

billed annually
  • F4P 3rd Edition 
  • Interactive Posters 
  • Regular Content Updates
  • Case Studies
  • Posters Download
  • Templates Downloads
  • Additional Downloads
  • Videos from Conferences, Interviews, Presentations
  • Video Modules with David Anderson
new

Professional

per year

per month

€118.80

€99.00*

billed annually

€9.90

€8.25

billed annually
*special price due to launch
  • F4P 3rd Edition 
  • Interactive Posters 
  • Regular Content Updates
  • Case Studies
  • Posters Download
  • Templates Downloads
  • Additional Downloads
  • Videos from Conferences, Interviews, Presentations
  • Video Modules with David Anderson

More about F4P in our Blog

About_the_Fit_For_Purpose_authors
David_ea6ccff6-c828-4813-8635-1d83f90497d0

David J Anderson

CEO Mauvius Group
David J Anderson is a well-known Kanban expert and theoretician, the CEO of Mauvius Group Inc., a group of companies that provides advanced Kanban management trainings, events, and decision support software tools with offices in Seattle, USA, and Bilbao, Spain. During a long career in the technology industry, he has worked with IBM, Sprint, Motorola, and Microsoft before founding his own firm in 2008. David is the pioneer of the Kanban Method, the Fit-for-Purpose Framework, and Enterprise Services Planning as well as the author of such successful educational books as “Essential Kanban Condensed”, “Kanban: successful Evolutionary Change for Your Technology Business”, and “Fit for Purpose: How Businesses Find, Satisfy & Keep Customers”.
MicrosoftTeams-image_12

Alexei Zheglov

Accredited kanban trainer and 
consultant | squirrelnorth
Alexei is a management consultant based in Toronto, Canada. He was first educated as a mathematician and a software engineer in the 1990s. Then he experienced how modern companies run into all kinds of problems when they try to produce and deliver complex products or professional services to their customers. Nowadays, Alexei brings pragmatic, actionable guidance to such companies so that they can do better. He is a co-founder of SquirrelNorth, a Canadian firm dedicated to improving intellectual businesses, each with their own meaning of “fit-for-purpose.”

Get The Latest Updates

Subscribe to our newsletter

Mauvius Group Europe is the data controller. We process your personal data to manage your subscription and send relevant information. If you indicate your consent you can withdraw it and exercise your rights at any time by contacting us at privacy-mge@mauvius.com. More information here at Privacy Policy.
All rights reserved | Terms and Conditions | Privacy Policy | Cookie Policy 

Copyright © 2024 | Mauvius Group Europe S.L.